Content
This article explains that due to social and cultural inertia, consumers always forget to avoid the history of old things when they buy old things, and we often ignore some of the value of old things.
The author first uses plastic surgery to compare our connection with things, just like after plastic surgery denies the connection with the source, their children can hardly be in contact with them in terms of appearance. In the Internet of Things, it is more and more difficult for us to distinguish the difference between new things and old things, because they all have a history, that is, the person who is connected with things is not only “I” (user).
Finally, the author elaborates in the article the design that tries to get rid of the old things from social and cultural inertia. Record the story of the original user of the product and the product as an audio link to the QR code and make the product label. Under this method, people can get more value of the goods when shopping, and the result of this experiment is very successful.
Relevance
I think this is relevant to my practice. I mentioned in the article that An intrinsic human trait is the process of imbuing meaning onto objects so that they provide connections to people, events and environments. It is very important to say that, just like the example explained at the end of the paper, people have emotional links to the stories behind the old things, which promotes the success of the sales activities. This reminds me of the skill of empathy mentioned in the last semester. We accurately observe the emotional and psychological activities of survey subjects to promote the understanding of user experience.